Our Rose scent is rich and spicy, not demure and ladylike. Our lavender is fresh and refined, evocative of a stroll under the Provençale sun.
Scent has a cultural story, too.
Until the 1800s fragrances were considered genderless in the West. Both men and women equally shared their love for rose, sandalwood, orange blossom, or musk and enjoyed their scents with equal pleasure.
The early 19th century saw a gender division that shaped our tastes until practically today. Clothes-wise, men chose austerity while women opted for elaborate hats with birds, feathers, and flowers. Husbands flaunted their wealth through their wives… and fragrance followed the same path.
The early 1990s saw a slow return to genderless (or, as it was called, unisex) fashion which included, of course, perfume and we are happy they did. What could feel better than choosing our clothes and fragrance based solely on our tastes and pleasure?
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